Question 1,2 and 5 evaluation questions

Who would be the audience for your media production?

Our product is predominantly targeted at young adults aged 16-17, however we aim to engage and attract all members of the pupil who are interested in urban crime dramas, including young females. The feature’s within our product contain generic conventions of urban u.k dramas, which uses typical and similar characters, settings and representational issues to other urban u.k drama products. I believe that our movie would also appeal to teenagers in American as well, because an existing product called ‘Kidulthood’  was very successful there which gives evidence that our target audience can also include young american adults. 

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

In the making of our preliminary task we as a team have learned and acknowledged many techniques and editing skills, which we further considered using in our full product. Firstly, we gained knowledge of two very professional and effective techniques called shot reverse shot and over the shoulder shot. Furthermore, we also learned the use of a variety of camera shots, such as close ups, medium shots and long shots, which we used in our full product as their purpose is to engage and effective the audience. Moreover, the preliminary task gave the members of the whole team a chance to use editing software called ‘adobe premiere pro’ and also to be able to use filming equipment before starting the actual course work. 

What kind of media institution might distribute your media product and why?

Post Production

Cut & Run Final Movie (Directed By Jordie Mayamba)

What have you learn't about technologies from the process of constructing the process?

From the process of constructing the product we had used a number of programs and web pages to evaluate and improve the making of our product. From the following, these are what we used:

Blogger.com

At the start of our project, we had to open an account on this site to keep record of each individual's research containing information about our preliminary task, film sources, location pictures, storyboards, filming scheduling and the initial ideas. This site was very easy to use in blogging, updating pictures and video's as the set up was simple, speeding the rate at which we collected our research as we didn't waste time on learning how to use. From this site, I have learn't how to communicate with our audience by bringing them along the process of our making as I wrote the blog. 

Internet (safari)
This was our main source to getting onto 'Blogger.com' and using 'Youtube' for downloading our film sources. We researched a variety of sources that seemed to have a similar running sequence to our initial idea for our own product. These were Zombie Land, Men In Black, Run Lola Run, District 13, Casino Royal and 28 Weeks Later. These sources helped us reflect on our own product and further evaluate on our ideas for improvements to create a unique opening sequence. 

Youtube.com

Not only did we use this for our sources, we also gathered our background music ‘Clash of The Titans’. Our music had to be Urban UK Dub-step as it fits well into our film. At first, we were thinking of using ‘Dizzie Rascal’ as his music fits into this genre. However, we needed something slow at the start of the track in order to build the suspence and grab the audience’s attention. 

Adobe Premier Pro

This is where we did our editing. George being the editor, he already knew more of than what we were taught in class. So, our team had an advantage in-comparison to the others as he was able to add far more effects and different editing style’s as it was something he already had background knowledge in. Although George specialised in editing, we had input our ideas for improvements. 

Cameras

We were offered a ‘Panasonic’ by the school to record our opening sequence. However, as George had the ability to get hold of an ‘Nikon SLR’ camera, we all knew that this would have been far more better because of the quality it would have produced after filming. We did not find this difficult to use as it was laid out simply.

All of these programs and technology have come to great use in developing and producing our final product. 

Production Schedule

Storyboards

Location of filming

We were first thinking of doing our filming on the South bank of London Bridge behind the building of 'Butler's Wharf' as there are many tight dark alleys. However, many people seem to be walk between this way towards the station of which would of been difficult in filming as people would of been in the way. 

Moreover, as our film is based on a London gang, Aldgate seemed to be our suitable location. In-comparison to South bank, this area seemed to have less people wondering around but of which contained more alley ways. Walking towards Aldgate East station, I noticed an alley way that was unlit and empty. This seemed like the appropriate place to start and test our filming as it suited our setting for which we had in mind for our sequence. 

Our filming sequence ends with the main character (Clinton) running onto a train in an underground and away from the runners. Although at first we was thinking of filming this sequence in Aldgate Station, we    decided to go with Aldgate East Station as it was closer, it being next door to the alley way (where we did our filming). 

Initial Ideas

Filming Location:

Our storyline is a typical British crime genre of which is set in the city near Tower Hill. We will be shooting our sequence outside between dark hidden alleys between buildings to create mystery and to reflect the negativity of the gang culture by the use of dark lighting and isolation. Callum will be taking pictures of the location we will be filming and soon place it onto the blog.

Sound:

Within our whole sequence the only diegetic sound that will be heard is the sound of Ugurcan (the main character) heavily breathing. Within the sequence, diegetic sound of music will be played through-out. We will be getting our music from youtube of which will be UK urban to reinforce the setting of the sequence.

Timing: 

Although our sequence is 2 min long, we will be filming our sequence from the morning and through out the day in order to get and achieve the right shots that are needed. We would prefer if the weather is cloudy because it will contribute to the darkness of the alleys between the building. 

Actors:

Clinton: 18 yrs of age 

Costume - Tracksuit, hoody, trainers and black gloves. 

Make-up - Fake blood (food colouring) will be used. 

Personality - Mysterious, innocent, Outcast    

Ugucan and Callum: The two guys running after the main character (Clinton).

Title:

Within our title sequence the production name and name of the cast and crew, as well as the title of the film, will be included within  the opening. The texts will be in white shown onto a black background. Special effects may be used for the main title to make it look good and professional. 

Shooting:

Through-out our filming, we will be filming a video diary of the process of which Ugurcan and Callum will be both doing between each other. This will include the directing, filming and acting to show how we filmed the title sequence. Our actual filming will be running for 2 min, of which will be handheld to involve the audience in the fast action to keep them interested.  Mellow is the main camera guy for our sequence and he'll be using a Nikon SLR camera. The reason we are using this instead of the 'Panasonic HDC SD10' (the college camera) is because we want to have good quality viewing while watching our opening sequence. 

Sound:

Apart from the non-diegetic sound of heavy breathing, diegetic sound of UK Urban music will be played through-out. This will be fast and heavy sound to emphasise the speed of the opening sequence. We will be getting the music from www.youtube.com.

Storyline:

Through-out Ugurcan's teens in the east end, Ugurcan was pushed into the life of the gang culture and forced to do things he never imagined of doing. He now has had enough and wants out of this aggressive lifestyle to live an ordinary but successful life. This is a typical urban British Film.

Genre: British Crime

Editing:

Although we all will be taking part of the editing, George will be in charge of the editing on 'Adobe After Effects CS5' and 'Adobe Premier Pro CS5'. This will be all done on a Apple MAC in college. 

Cast:

Director - George 

Producer - Callum

Director of photography - Callum

Actors - Clinton, Callum and Ugurcan

Camera man - Monavar Deen 

Runner  - Jordie 

Preliminary Task

Within our preliminary task we were set to film a person walking into a room and having a conversation with someone else and then walking out again. We were also told to film a shot reverse shot between the conversation. Although this didn't take us long to make, we were paying close attention to the way we were filming the shot reverse shot by the use of an over the camera shot. This wasn't so easy as the actors were moving a lot whilst they were speaking. However, after a few retake's, we got what we wanted in the end. 

After filming, George transferred the footage onto the MAC computer then editing it with 'Adobe Premier Pro CS5'. George only took 20 minutes editing the footage all together as he has past experience with working on this program. 

Timing to film: 30 min

Cast: Ugurcan (boy) and Bob (teacher)

Camera-man: Callum

Editor: George

Sample 6 - 'Men in Black'

Although this movie has fast editing and quick cuts, similar to the other sample's, this one includes a lot of interaction between the actors and its setting just like 'District 13' does. 

Sample 5 - 'Run Lola Run'

Although part of this clip has been cut and placed together, all of the running scenes use fast and short editing within each frame to exaggerate the speed at which the girl runs. We also like the use of different camera angles such as the low angle shot, evaluating her power as she runs, the establishing shot and close-ups to express her emotion of which is influenced by the use of slow motion. 

Sample 4 - 'Casino Royale' (chase scene)

This scene is effective in exaggerating the action of the running scene. our team particularly like the Interaction of the actors with the setting and props such as the way the actors move (Parkour style).

Sample 3 - '28 Weeks Later'

After the opening sequence of '28 Weeks Later' the main character (above) is being chased by zombies as he runs for his life. The camera is handheld, the editing is quick and non-diegetic music is played that does well in raising the tension of whether he'll make it away or not. This does well in keeping the audience interested as 'we' want to know what happens next.

Sample 2 - 'District 13' - The Chase

Although this scene is not the opening sequence of the movie, I think its an excellent scene to look as it gives our team an insight into the camera angles and speed of editing of which we can put into practise as we film our running scene. This should not be so different to our one as we film a gang running after one person.

Sample 1 - 'Zombieland' Opening Sequence

Our team looked at the opening sequence of 'Zombieland'. Although the sequence seems very simple in people running followed by zombie's, we particularly liked the slow motion effect and the make up of the zombie's. The title sequence was also affective in the title opening because it moves as the actors engage with it.